Pretty but Useless
Thursday, June 12th, 2008Usually when companies need web sites designed, they call a designer. It’s no wonder — they are thinking about the look of the site and how it will represent them and their brand. But more important than the look and feel is the site’s usability — does it allow the visitor to accomplish what they [...]
Writing for Effect
Tuesday, June 10th, 2008There’s a prevailing notion that unless you are writing fiction or poetry, writing is not that hard. After all, we can speak the language, so being able to write in it shouldn’t be any more difficult than just having a conversation. The truth is that good writing is hard to come by, and it can [...]
Learning to be a Technical Communicator
Sunday, June 8th, 2008Few careers for writers pay as well, or provide as much ongoing challenge and satisfaction, as the profession of technical communication. It is not unusual for an experienced technical communicator to make close to $100K per year, depending on the type of company in which they work. Many enjoy salaries in the range of $65K [...]
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